👥 Overview of client & challenges

The Founders of COW-ORK, an innovative start-up offering flexible workspaces across Miami, were looking for scalable ways to acquire new members while keeping the budgets on track. The company transforms restaurants, hotels and other hospitality venues into an all-access network of working and meeting spaces, allowing freelancers, home-workers, flexible employees, and students to work in shared spaces at an affordable price.
When first launching their product on the Miamian market, the Founders decided to target professionals already working from similar locations (coffee shops, restaurants, etc) by reaching out to them via Instagram Direct Messages. They first identified the relevant Instagram accounts of such venues and manually analyzed user accounts that tagged themselves in these locations. While this hyper-targeted approach allowed them to grow their initial member-base, it offered quite a few challenges for future scaling. Manually qualifying user accounts and engaging one-to-one has become too time-consuming to be handled by the Founders.
They looked for growth marketing agencies that could help them engage at scale with the right target audience while keeping the cost of new member acquisition under $100. The classic customer acquisition approaches (Facebook or Google ads) did not prove effective; hence, they were looking for alternative methods to acquire new leads.

📓 Scope of work
At DigitalBrain Agency, we specialize in identifying the right growth opportunities by leveraging the most effective outreach channels and data sources. Based on their initial success sourcing new members from Instagram, we have decided to keep this social network as our primary source for potential customers.
We agreed on a list of Instagram accounts whose followers should fall within the criteria of COW-ORK’s target audience. We extracted all their followers, analyzed their bios and other available data points to score each lead (location, job title, account category, availability of public emails etc.). We have analyzed over 100k profiles and ultimately kept nearly 2000 users that satisfied all criteria.

🚀 Overview of results
Thanks to the customer acquisition strategy described above, COW-ORK acquired 50 new members after the first 2 months of campaigns. The initial success of this campaign allowed the founders to validate the product-market fit and set foundations for strategic expansion (new possible hubs, external funding to accelerate growth, among

Book your free consultation with us and explore how to leverage your social media to grow revenues!